Internal review document. Prepared for the STORC website rebuild. View the rebuilt site →
Website Review

What's working on storcapp.com, and what we rebuilt

A straight read of the current site. The homepage tells a strong story. The rest of the site doesn't exist yet. Here's the plan we ran to fix that.

5
Pages in the nav
4
Were empty placeholders
8
Dead footer links

Every link in the main menu except Home led to a page that read "This room is under quiet construction." To a hospital administrator, an investor, or an expecting mother, that signals an unfinished company. The story on the homepage deserves a site that backs it up.

Keep What's working

✓
An emotional, focused homepage hero"Every Mother Deserves A Safe Journey To Birth" is clear, human, and memorable. It does its job in one line.
✓
The problem is framed with real stakesConcrete statistics on maternal EMS calls and crashes in pregnancy make the need feel urgent and credible.
✓
A clear product explanation"Patented SaaS platform paired with dedicated vehicle assistance" plus "One Tap. Right Vehicle. Right Time." is easy to grasp.
✓
Audience segmentation already existsHospitals, investors, and social organizations each get their own value statement. That instinct is right and worth expanding.
✓
A real founder voiceV.B. Barnes-Jackson's quote gives the brand a human anchor. Trust in healthcare starts with a face.
✓
Clean visual hierarchy and a working mobile menuThe layout breathes, the type is readable, and the brand colors are consistent on the pages that exist.

Fix What can be improved

!
Four of five pages are emptyAbout, App, Families, and Partners are all placeholders. This is the single biggest issue and the core of this rebuild.
!
The main calls to action go nowhere"I'm an Expecting Mom" and "I'm a Partner/Family" both link to #. The two most important clicks on the site are dead.
!
Eight dead links in the footerTeam, Careers, Press, For Families, For Providers, Researchers, and Help Center all point to #.
!
No way to actually get in touch"Contact" is only a mailto link. There is no form, so no leads are captured and nothing is tracked.
!
Small copy errors undercut credibility"Reserchers" is misspelled, "Hospitals & Clinic" should read "Clinics," and stray formatting shows in "I*mprove outcomes."
!
Stats may read as placeholder"500+ Positive Feedback" and "98% On-Time Response" need a source or a reframe, or a skeptical reader will discount them.
The Rebuild Plan

Priorities, in order

1

Build the four placeholder pages

About, App, Families, and Partners, with real content kept on-brand.

Done
2

Wire up every call to action

Mom and partner buttons now route to their own pages and a real contact form.

Done
3

Fix footer links and copy errors

Every footer link now resolves; typos corrected across the build.

Done
4

Add real lead capture and trust signals

Contact form, partner inquiry routing, and clearer sourcing on metrics.

In this build
5

Connect form backend & analytics

Hook the contact form to email/CRM and add page analytics before launch.

Next step
The Result

Four new pages, same brand

Each placeholder is now a real page. Same colors, same voice, same logo. Just finished.

★

About

STORC's mission, the founder's story, the team, and how the platform came to be.
▤

App

How the platform works: coordination, dashboard, alerts, and the dedicated vehicle network.
♥

Families

A clear path for expecting mothers and families, with a simple how-it-works and sign-up.
◆

Partners

Hospitals, investors, and social organizations, each with a value case and a contact form.

See the rebuilt site

The homepage story now has a complete site behind it.

Open the homepage →